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Research papers

Delivering market knowledge in the dark continent

This paper combines case history material with detail on current innovative techniques used in adapting traditional approaches to retail tracking to the prevailing circumstances in these emerging markets. The author concentrates first on technical...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Michael Wragg
September 1, 1998
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Citation

Wragg, M. (1998a, September 01). Delivering market knowledge in the dark continent . ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/delivering-market-knowledge-in-the-dark-continent-